Businesses Move From Greenwashing to Sincerity, Business Schools Adapt

Ashley Thorne

The Financial Times has an article on how corporations, which formerly touted their commitment to the environment as a marketing ploy, now really believe in the eco-cause. More and more business schools have "infused" sustainability into the curriculum due to student and corporate demand:

A cynic might question how deeply companies believe in the value of social responsibility but Tom Lyon, director of the Erb Institute at University of Michigan who holds an endowed chair at the school from Dow Chemical, insists that companies that approach him are “sincere”. “I am sure there’s some degree of reputation and image building, but there is also a sincere effort to be connected with a university. These companies want to be up to speed on the latest thinking, to know what students are thinking and to understand how to get the next generation’s best and brightest to come work for them.”

A sustainability director at Yale said, “We know you can get filthy rich destroying the planet, but now we’re starting to think about how you can make lots of money saving the planet.”

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