Great Books at Bergdorf Goodman

Carol Iannone

One of the windows at New York City department store Bergdorf Goodman this Christmas season is dedicated to—of all things one would think far from the minds of ladies browsing among $600 scarves and purses costing ten times that much—Great Books! In fact, a mannequin representing the fashionable upscale shopper sits in the midst of the display, in the company of images of Homer, Dante, Shakespeare, Melville, Dickens, Proust, and many others. Books are open to reveal wise sayings about the value of reading and a typewriter stands close by. A quick perusal of the store did not reveal any book counters so the window did not seem to be advertising Bergdorf’s goods. Was there some tie-in with Barnes and Noble? Or some public service for the New York Public Library? Or could it be that Bergdorf thinks literature an enticement in itself and an aspect of the good life in general? As I studied the display, passersby stopped and crowded around the window, taking pictures and trying to identify the images. Thanks to BG for making GB chic. 

Images: Ricky Zehavi

  • Share

Most Commented

March 16, 2022

1.

Exclusive: Association of American Medical Colleges to Propose DEI Curriculum Standards

The Association of American Medical Colleges plans to release “diversity, equity, and inclusion competencies” that will force students and faculty to embrace social justice......

May 12, 2022

2.

Mornin’ Ralph, Mornin’ Sam in Anthropology Today

Professor Lowrey recounts her latest encounter with academic cancel culture, this time with an acceptance-turned-rejection at Anthropology Today....

November 24, 2021

3.

1619 Again: Revisiting the Project's Troubled Past

New York Times editor Jake Silverstein's new essay on the 1619 Project attempts to glide past the awkwardness that accompanied the project’s early days. Let's set the reco......

Most Read

May 12, 2022

1.

Mornin’ Ralph, Mornin’ Sam in Anthropology Today

Professor Lowrey recounts her latest encounter with academic cancel culture, this time with an acceptance-turned-rejection at Anthropology Today....

April 5, 2022

2.

How Many Confucius Institutes Are in the United States?

UPDATED: We're keeping track of all Confucius Institutes in the United States, including those that remain open, those that closed, and those that have announced their closing....

May 15, 2015

3.

Where Did We Get the Idea That Only White People Can Be Racist?

A look at the double standard that has arisen regarding racism, illustrated recently by the reaction to a black professor's biased comments on Twitter....